Please use this identifier to cite or link to this item: https://evnuir.vnu.edu.ua/handle/123456789/28797
Title: Innovation and digitalization as factors in the transformation of excursion practice
Authors: Lysyuk, Tatiana V.
Biletskyi, Yurii V.
Royko, Larysa L.
Affiliation: Lesya Ukrainka Volyn National University, Candidate of Pedagogical Sciences, Associate Professor of the Department of Tourism and Hospitality, Faculty of Geography
Lesya Ukrainka Volyn National Universityassociate professor of the Department of Physical Geography, Faculty of Geography, Candidate of Biological Sciences, associate professor
Lesya Ukrainka Volyn National University
Bibliographic description (Ukraine): Lysiuk T., Biletskyi Yu., Royko L. Innovation and digitalization as factors in the transformation of excursion practice. Innovation-driven development in education, digital economy, and applied technologies : monograph.Katowice : The University of Technology in Katowice Press, 2025. P. 120-126.
Issue Date: 2025
Date of entry: 29-Oct-2025
Publisher: The University of Technology in Katowice Press
Country (code): PL
Keywords: excursion
excursion practice
іnnovation
digitalization factors
Page range: 120-126
Abstract: The article provides a comprehensive analysis of innovative approaches to the digitization of excursion activities, including the use of virtual (VR) and augmented (AR) reality, mobile applications, AI-based audio guides, geolocation services, and interactive multimedia platforms. The study focuses on the transformation of traditional excursions into digital formats that ensure the accessibility of tourist services regardless of the user's geographical location, promote the personalization of experiences, and expand opportunities for interaction with cultural heritage. The results presented highlight the role of innovation as a catalyst for competitiveness in tourism and define the vectors for the further development of excursion activities in the context of digital transformation
URI: https://evnuir.vnu.edu.ua/handle/123456789/28797
References (International): 1. Bihus, M. M., Halkiv, L. I., & Dobushovskyy, P. A. (2020). Turystychnyy biznes pid vplyvom suchasnykh zmin, zumovlenykh svitovymy vyklykamy [Tourist business under the influence of modern changes caused by global challenges]. Naukovyy pohlyad: ekonomika ta upravlinnya, 3, 7-12. https://doi.org/10.32836/2521-6 66X/2020-69-1 (in Ukrainian).
2. Lysiuk, T., Roiko, L., & BiletskyI, Y. (2022). Innovative information and communication technologies in the field of tourism. Ekonomika ta suspilstvo – Economics and Society, (43). https://doi.org/10.32782/2524-0072/2022-43-26 (in Ukrainian).
3. Lysiuk, T., Royko, L., & Biletskyi, Y. (2023). Digital innovative technologies in the sector of tourism of Ukraine. Ekonomika ta suspilstvo – Economics and Society, (52). https://doi.org/10.32782/2524-0072/2023-52-36 (in Ukrainian).
4. Lysiuk, T., Royko, L., & Goryaeva, A. (2024). Innovative information processes in the development of the tourism sector of Ukraine. Ekonomika ta suspilstvo – Economics and Society, (59). https://doi.org/10.32782/2524-0072/2024-59-60 (in Ukrainian).
5. Lysiuk, T. (2024). Innovatsiini rishennia v hotelno-restorannomu biznesi: tekhnolohii avtomatyzatsii ta person-alizatsii posluh. Ekonomika ta suspilstvo – Economics and Society, (67). https://doi.org/10.32782/2524-0072/2024-67-13 (in Ukrainian).
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7. Pysareva, I., & Yalovnycha, K. (2024) Stalyi rozvytok turyzmu v tsyfrovu epokhu: rozvytok smart-destynatsii [Sustainable tourism development in the digital age: developing smart destinations]. Ekonomika ta suspilstvo – Economy and society, 69. https://doi.org/10.32782/2524-0072/2024-69-104.
Content type: Book Chapter
Appears in Collections:Наукові роботи (FGEO)

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