Please use this identifier to cite or link to this item:
Title: Philosophy of Personality and the Masses in the Context of Communication in the 20th-21st Centuries
Authors: Kosiuk, Oksana M.
Bibliographic description (Ukraine): Kosiuk, O. M. (2022). Philosophy of Personality and the Masses in the Context of Communication in the 20th-21st Centuries. Anthropological Measurements of Philosophical Research, (22), 99–111. DOI :
Journal/Collection: Anthropological Measurements of Philosophical Research
Issue: 22
Issue Date: 2022
Date of entry: 11-Jan-2023
Publisher: Ukrainian State University of Science and Technologies
Country (code): UA
UDC: 366.637
Keywords: human
Page range: 99-111
Abstract: The article aims to analyse the consciousness of masses in the communication system of the 20th cen-tury projecting the individual level onto the social one. Theoretical basis. In the fields of philosophy and other hu-manities since the middle of the last century there has dominated an opinion that the category of mass and its com-munication are second-rate and non-elitist phenomena. Condensing the experience of human history (especially – the nineteenth century – the time of the bourgeois revolutions and the two world wars), such parameters were set by the creators of social psychology Gustave Le Bon and Sigmund Freud in their basic research "The Crowd: A Study of the Popular Mind", "Group Psychology and the Analysis of the Ego". Since ancient times the masses have really resembled immoral emotional neoformations, which minimized the individual qualities of the components of the whole and showed the features of a predominantly animal nature. It is no coincidence that those masses were called emotional, or just a crowd, regardless of the topos of existence: streets and squares, or the infospace of the first mass media (newspapers, radio, cinema, television). However, analysing the crowd, the scientists noted that this is only an extreme modification of the mass, and, in addition to it, there may be others – quite the opposite in their nature. With the advent of the World Wide Web, the situation has changed: scientists and futurists have been talking about the mass of intellectuals, which seems to be formed and combined in the field of information technology. And it surpasses the traditional elite in many respects. Originality. Having analysed the works of classic and modern re-searchers, we came to the conclusion that in fact the masses, like individuals (according to C. G. Jung), are divided into four types. Correspondingly, each of them has its own behaviour, psychology, philosophy etc. This article fo-cuses on beliefs and ideological positions as the basis for the functioning of emotional, sensory, intuitive and ration-al masses in the context of 20th century philosophy. The object of our analysis was the philosophical schools of neo-positivism, hermeneutics, psychoanalysis, existentialism, pragmatism, anthropology, phenomenology, and others. Conclusions. According to our assumption, regardless of the type of mass and direction of modern philosophy as a field of its implementation, rationalism comes to the fore everywhere (as a primary source and theoretical basis or motivation). Thus, it can be concluded that the rational mass now dominates, not emotional (which was thoroughly described by Le Bon and Freud). And this is quite natural in the age of digital technology.
URL for reference material:
Content type: Article
Appears in Collections:Наукові роботи (FFG)

Files in This Item:
File Description SizeFormat 
22_22.pdf893,75 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.